Tuesday, September 23, 2008

Here’s what to expect from a great affiliate partner

Here’s what to expect from a great affiliate partner:

Affiliate marketing partners use affiliate programs to make additional revenue from their
websites, and each site will likely feature a number of affiliate programs. They use the basic
tools you provide for them, but may not put a lot of work into promoting your product.

Super affiliates build a website around your affiliate program and really promote your product.
They use all the marketing material you provide them to pre-sell your membership site to their
customers before they follow the link to your site. They may even have a customer list to

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promote your product to. Using this type of affiliate results in more sales, but may also
require paying them a higher commission.

JV partners provide targeted marketing to their own customer list. You may work with your JV
partner to come up with specific offers that will appeal to their particular audience. This
customized marketing results in a higher conversion rate often requiring a higher commission.

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