Building Your Brand – 5 Keys to Membership Site Recognition
Imagine how fantastic it would be to have people all around you see your logo and instantly
recall your business. We’re talking immediate and permanent brand recognition. Here are
three keys to get you where you want to be.
Key #1 - Your Logo
Think about YouTube and Monster.com. Both of those websites have a tremendous
presence on the internet and both have an outstanding logo. You see it anywhere, on a pen
or the side of a bus and you instantly recognize the company.
Think of the benefit your website would receive with such a powerful tool. A memorable, eye
catching logo will do more to promote your brand than pages and pages of sales copy.
Here’s what to do to make yours stand out.
1. Simple shapes and strong colors work best in logo design.
2. Choose something that is significant and individual for your site. You are unlikely
to create the perfect logo using clipart.
3. You don’t want your logo to look too much like someone else’s or you may face
legal action for trademark violation.
4. Check that any symbols you use in your logo aren’t going to be seen as offensive
by other cultures. The internet is a worldwide market and you don’t want to upset
your potential customers.
5. Incorporate a slogan or statement. Place your USP right in front of them, where it
won’t be ignored.
6. Don’t forget to use your logo everywhere.
Key #2 - Find a style and stick to it. Repetitive design elements are crucial to building your
brand. This means if your logo and website are orange and blue, your newsletter will repeat
those elements, your information products will repeat those elements. This holds true for
fonts, shapes, colors, everything that goes into the look and feel of your website.
Key #3 - Newsletters. Brand awareness is about communication. Newsletters are an
excellent way to connect with your audience, and beyond, on a regular basis. Remember to
continue your design throughout your newsletter and make sure that the content rocks so
people will forward it and thus increase your readership and subscription list.
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
Key #4 - Articles. Downloadable articles will be shared. Published articles demonstrate a
higher level of credibility and reach a broader audience. Free article websites draw traffic.
There’s no two ways about it, articles are an outstanding marketing and branding tool. Define
your look, define your voice and you’ll define and brand your business.
Key #5 - Your everlasting ‘About Us’ section. Who is on your team, enquiring minds want
to know. It’s true, people like to know a little bit about who they’re dealing with and your about
us page is the best way to tell them. Not only that, it helps to establish your brand by giving
folks an inside look. Information like credentials, personal interests, passions, and anything
relevant to the site help to establish your business
Imagine how fantastic it would be to have people all around you see your logo and instantly
recall your business. We’re talking immediate and permanent brand recognition. Here are
three keys to get you where you want to be.
Key #1 - Your Logo
Think about YouTube and Monster.com. Both of those websites have a tremendous
presence on the internet and both have an outstanding logo. You see it anywhere, on a pen
or the side of a bus and you instantly recognize the company.
Think of the benefit your website would receive with such a powerful tool. A memorable, eye
catching logo will do more to promote your brand than pages and pages of sales copy.
Here’s what to do to make yours stand out.
1. Simple shapes and strong colors work best in logo design.
2. Choose something that is significant and individual for your site. You are unlikely
to create the perfect logo using clipart.
3. You don’t want your logo to look too much like someone else’s or you may face
legal action for trademark violation.
4. Check that any symbols you use in your logo aren’t going to be seen as offensive
by other cultures. The internet is a worldwide market and you don’t want to upset
your potential customers.
5. Incorporate a slogan or statement. Place your USP right in front of them, where it
won’t be ignored.
6. Don’t forget to use your logo everywhere.
Key #2 - Find a style and stick to it. Repetitive design elements are crucial to building your
brand. This means if your logo and website are orange and blue, your newsletter will repeat
those elements, your information products will repeat those elements. This holds true for
fonts, shapes, colors, everything that goes into the look and feel of your website.
Key #3 - Newsletters. Brand awareness is about communication. Newsletters are an
excellent way to connect with your audience, and beyond, on a regular basis. Remember to
continue your design throughout your newsletter and make sure that the content rocks so
people will forward it and thus increase your readership and subscription list.
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
Key #4 - Articles. Downloadable articles will be shared. Published articles demonstrate a
higher level of credibility and reach a broader audience. Free article websites draw traffic.
There’s no two ways about it, articles are an outstanding marketing and branding tool. Define
your look, define your voice and you’ll define and brand your business.
Key #5 - Your everlasting ‘About Us’ section. Who is on your team, enquiring minds want
to know. It’s true, people like to know a little bit about who they’re dealing with and your about
us page is the best way to tell them. Not only that, it helps to establish your brand by giving
folks an inside look. Information like credentials, personal interests, passions, and anything
relevant to the site help to establish your business
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