Harness The Power of Membership Websites
Look through the eyes of your members
Look through the eyes of your members and you might be surprised. You might find new
ways to meet their needs. You might find new ways to offer benefit. Heck, you might even be
able to anticipate their needs – there’s no better money maker than that!
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
What do members want?
The best way to answer that question is to ask yourself. What do you want from a
membership site?
Take a moment and write down 10 things that you want from the membership sites that you
belong to.
Go ahead…we’ll wait.
Okay, you have your list? Let’s see if it matches any of the items that we came up with.
Presumably you want:
• A trusted source of information, products, and resources.
• A wide variety of resources that meet your needs with multiple price points
• Easy to use website
• Easy to process transactions
• Membership policies that make sense
• Subscriptions that are worth their price
• Subscriptions that are easy to renew or cancel
• Updated content
• Updated resources
• A way, or many ways, to communicate with members and website staff
• An efficient customer relations protocol
• An easy way to return products
• Clearly established terms of use
• A website that protects your privacy – and doesn’t sell your information
• Communications, via email or newsletter, that are frequent enough to keep you in
the loop but not so frequent that you feel hassled.
• A website that is fitted specifically to meet your needs
Does that cover it? Not likely. That’s just a short list of the things you probably want from a
membership site that you belong to. You may also want to be able to use the site, products,
and contacts that you make to generate profits. You certainly want to belong to a
membership site that you can be proud of and that is recognizable – this means you’ll more
likely be a loyal and frequent visitor if not a frequent purchaser.
Now comes the second question…
What can you do to make your membership site meet the needs listed above, and any others
that you came up with?
Many of the needs are fairly easy to fill. Customer relations can be automated. Billing,
renewals, and auto responder thank you messages can be automated. Content, much of it
anyway, can be outsourced. Terms of use and policies can be posted on your website and
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
handed out in the form of a report when members subscribe. Affiliate programs and other
wealth building tools can be automated. That leaves a few things: making sure that your
customers know that you’re an upstanding site with their best interests at heart, keeping the
quality content, resources, and products up to date and quality, and tying all of their needs
together into a cohesive website. Not too hard, right?
It doesn’t have to be. Use the resources that you have, including the
MembershipshipMillionaire.com membership, to make your membership site the absolute
best that it can be for you and for your members.
Look through the eyes of your members
Look through the eyes of your members and you might be surprised. You might find new
ways to meet their needs. You might find new ways to offer benefit. Heck, you might even be
able to anticipate their needs – there’s no better money maker than that!
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
What do members want?
The best way to answer that question is to ask yourself. What do you want from a
membership site?
Take a moment and write down 10 things that you want from the membership sites that you
belong to.
Go ahead…we’ll wait.
Okay, you have your list? Let’s see if it matches any of the items that we came up with.
Presumably you want:
• A trusted source of information, products, and resources.
• A wide variety of resources that meet your needs with multiple price points
• Easy to use website
• Easy to process transactions
• Membership policies that make sense
• Subscriptions that are worth their price
• Subscriptions that are easy to renew or cancel
• Updated content
• Updated resources
• A way, or many ways, to communicate with members and website staff
• An efficient customer relations protocol
• An easy way to return products
• Clearly established terms of use
• A website that protects your privacy – and doesn’t sell your information
• Communications, via email or newsletter, that are frequent enough to keep you in
the loop but not so frequent that you feel hassled.
• A website that is fitted specifically to meet your needs
Does that cover it? Not likely. That’s just a short list of the things you probably want from a
membership site that you belong to. You may also want to be able to use the site, products,
and contacts that you make to generate profits. You certainly want to belong to a
membership site that you can be proud of and that is recognizable – this means you’ll more
likely be a loyal and frequent visitor if not a frequent purchaser.
Now comes the second question…
What can you do to make your membership site meet the needs listed above, and any others
that you came up with?
Many of the needs are fairly easy to fill. Customer relations can be automated. Billing,
renewals, and auto responder thank you messages can be automated. Content, much of it
anyway, can be outsourced. Terms of use and policies can be posted on your website and
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com
handed out in the form of a report when members subscribe. Affiliate programs and other
wealth building tools can be automated. That leaves a few things: making sure that your
customers know that you’re an upstanding site with their best interests at heart, keeping the
quality content, resources, and products up to date and quality, and tying all of their needs
together into a cohesive website. Not too hard, right?
It doesn’t have to be. Use the resources that you have, including the
MembershipshipMillionaire.com membership, to make your membership site the absolute
best that it can be for you and for your members.
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